About MORFION

MORFION is building the infrastructure that allows brands to create and deliver interactive 3D product experiences and digital twins directly on the web.

Static images are legacy. Interactive 3D product experiences are becoming the new standard for digital commerce and sales enablement.

The Problem We Solve

Creating 3D assets has historically required weeks of manual work and significant budgets. MORFION uses AI to convert existing images and media into web-optimized 3D experiences in minutes, at scale.

Web-Native 3D — experiences that run instantly in any browser without plugins or apps
Multi-Channel — deliver the same 3D asset across web, AR, VR, and large displays
Lightweight & Accurate — AI-compressed 3D models that load in seconds and look photorealistic

The Founders

Muath Barakat, Co-Founder & CEO — previously led technology and product at DAMAC Properties, one of the largest real estate developers in the UAE.

Ashok Kumar, Co-Founder & Chief Scientist — veteran AI researcher with experience at Amazon and Yahoo, specializing in computer vision and 3D reconstruction.

MORFION is headquartered at the Dubai International Financial Centre (DIFC).